Sales & Marketing Director

Company Name:
Arbor Nursing Center
Covenant Care was founded in 1994 by healthcare industry professionals who wanted to create a company that would exceed customer expectations through quality care. Through modest and focused growth, our "Family" has grown to include over 8,000 healthcare professionals in over 57 healthcare and rehabilitation centers. We care for over 4,000 residents and patients in our facilities.
We have created an environment where all of our employees interact with all Covenant Care patients, residents, family members and employees, in a manner that demonstrates genuine human caring. We have chosen the concept of family relationships and interactions to describe this human caring. As an employee of Covenant Care during our daily work is done in a manner that exemplifies the Covenant Care Mission: "We are family serving families."
To learn more about Covenant Care and our recent successes, please click on the following link to view our Quality Report. By selecting the green dots you can view the embedded videos of our happy residents and patients and hear their stories!
We reward our employees contributions to our success by offering competitive compensation and benefits. A highlight of the many employee benefits available at Covenant Care includes:
Covenant Care pays the majority of employee medical coverage.
You pay less for benefits as contributions for medical, dental, and vision are pre-tax deductions.
Company-paid holidays.
Company-paid vacation with an increased benefit based on years of service.
Company-paid sick days per year.
Company-paid life and accidental death and dismemberment insurance.
Company-paid time off to attend the funeral of an immediate family member.
401(k) Retirement Savings Account.
Covenant Care is an equal opportunity employer.
POSITION SUMMARY:The primary purpose of this position is to lead and manage the facility's sales, marketing and admissions, to provide the number of referrals and admissions that are required to meet or exceed facility census and revenue goals, by accomplishing the specific business goals.
Provide sales leadership and support to facility to achieve business objectives, increased market awareness, implement strategies, create sales & marketing plans, build, achieve, expand admissions and census goals.
Identify, manage and develop referral sources, educating on facility services and programs and clearly establishing differentiation from competition.
Communicate current market intelligence to Regional Sales & Marketing Director, as well as field concerns, issues and barriers.
Utilizes market intelligence and analysis to develop targeted sales/action items.
Effectively manages existing referral sources to maintain budgeted ADC/Occupancy/Skilled Mix.
Maintains tour marketing collateral, and establishes consistent tour plan, readiness, route and back-up.
Must have, as a minimum 3-5 years experience sales and marketing / admissions experience in a hospital or long-term care facility.
Must possess at a minimum, a High School diploma.
Strongly prefer a LVN.
Bachelor's Degree in related field a plus, but not required.

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